Develop Your Physique
Qualify for a FREE Training Session
If you qualify, we will have a 15-minute call to understand your goals and assess your current training baseline.
Ready to Achieve Your Fitness Goals?
Fill out my brief questionnaire to qualify for your FREE Training Session.



Satisfied Clients
50+
Introduction
Meet Johnny Luna
Watch this video to get to know me better,

Certified Personal Trainer
Learn more about my come up
About Me
Hi, I’m Johnny Luna, a certified personal trainer specializing in aesthetics, muscle building, and body composition.
I help individuals achieve their fitness goals with a practical, science-based approach that’s both enjoyable and effective. Together, we’ll focus on mastering the fundamentals, applying hard work, and using scalable progressions to ensure long-term success.
I grew up in the Rockaways, NY, born and raised in a proud El Salvadorian family. I wasn’t always confident in my body and struggled with consistency and knowledge early on. But through desire and hope, I completely transformed both my physique and mindset. Now, with years of experience, I’ve helped countless clients achieve their fitness goals—whether it’s building muscle, improving body composition, or gaining confidence.
Coaching and fitness are my true passions. I love learning about the body and mind—whether it’s hypertrophy science, biomechanics, psychology, or even quantum physics—I’m constantly striving to improve myself so I can better serve others.
On a completely unrelated note, I’m also a huge fan of science fiction and superhero movies, and I never miss a UFC event!
Learn moreMy training strategy
Philosophy
- High Intensity & Scalable Progression: Training close to failure for muscle growth, gradually increasing intensity at a manageable pace.
- Mastering Technique & Skill: Focusing on proper form and technique to maximize growth and prevent injury.
- No B.S. Science & Practicality: Combining scientific research with real-life application for effective and enjoyable programs.
- Momentum: Setting achievable short-term goals to create progress and build momentum over time.
- Developing a New Self: Reshaping self-image and building success habits for a healthy, wellness-focused lifestyle.

My Training Strategy
Satisfied Clients
Join 50+ Satisfied Clients
Proven Results and Transformations
Experience My Coaching Style and Client Interactions
See Me in Action
Watch how I train my clients, providing personalized attention, real-time feedback, and the support needed to push beyond limits. Witness the dedication and passion that drives each transformation.
Testimonials
Real Clients, Real Results
Hear from Those Who've Transformed Their Lives

Mathew
Client
Johnny has been an excellent coach and fitness mentor. He helped me set my fitness goals and created a plan to achieve them. My focus was on lifting safely, adding weight responsibly, and building muscle. Thanks to Johnny, I've made significant progress in all these areas and stayed accountable. I'm thrilled with my results and excited to continue my fitness journey.

Joe
Client
I've been working with Johnny for 6-7 weeks, initially wanting to change my physique without meeting in person, but my goals have since shifted to focusing on long-term growth and building muscle. The most significant results have been increased accountability and consistency—logging my progress daily and having it acknowledged has kept me motivated. Johnny’s unique approach, using an app to track metrics, gives me the flexibility I need while ensuring I stay accountable. This coaching experience has made me realize that someone genuinely dedicated to my health and physique is watching my actions, which has changed my perspective on commitment. My fitness has improved, and I’m more consistent in the gym. I highly recommend Johnny’s services, especially to anyone serious about making lasting changes to their physique. Hitting my goals and losing weight is vital for how I view myself, and I trust Johnny to help me get there.

Shub
Client
Working with Johnny has been absolutely life-changing. Before my sessions with Johnny, I had maintained the same size for the last few years. Without a trainer who showed enthusiasm and care for his trainees, I was not making the most of my workout sessions. However, after training with Johnny, I quickly noticed immense changes in my body. I realized this primarily because of how surprised my friends and family were when they saw me a month after training with Johnny. Moreover, I observed that I was getting stronger and stronger while working out with him. The best aspect of Johnny as a trainer is that he believes in you. Even when you feel you don't have the energy to give it one last push, or when you doubt yourself, it's great to know that Johnny still believes you can keep going. However, the most remarkable quality about Johnny is that he doesn't just see you as one of his clients; he treats you as a friend. Whether I was injured, sick, or even having a rough day, Johnny would keep checking on me. He is a true inspiration, and that's why I trust Johnny to help me out.
From Struggles to Success
My Journey
From playing soccer, swimming, and practicing martial arts to rebuilding my confidence after a failed entrepreneurial venture, fitness became my path to transformation. After losing everything, I committed to consistent training, studying the science behind muscle growth, and transformed my physique—achieving my first six-pack. Now, with over three years of coaching experience, I help others build their dream bodies and transform their mindset…
Learn more

Building Expertise and Delivering Results
Coaching Experience
- 2021-2022
Crunch Fitness
- Built a roster of 22+ dedicated clients
- Ranked #2 in the club within just 5 months
- Known for consistent results and client relationships
- 2022-2023
Equinox
- Achieved #1 trainer rank consistently
- Trained 100+ clients with personalized programs
- Refined skills alongside top mentors and trainers
- 2023-Present
Independent Personal Trainer
- Specializing in hypertrophy training
- Expanded into online coaching
- Integrated comprehensive client platform "Kahunas"
- Offering bonus services to all clients
Certified & Qualified
Certifications
I'm continuously learning and improving my skills to serve my clients better.
Certified Personal Trainer (CPT)
Advanced training techniques and program design for muscle growth.
Precision Nutrition (PN1)
Advanced nutrition and lifestyle coaching for optimal health and performance.
Hypertrophy Coach Certification (HCU1)
Specialized knowledge in muscle building and body composition improvement.
Equinox Tier 3+
Achieved Tier 3+ status at Equinox, signifying advanced training skills and client results.
Additional Education
- Mentorships with top professionals: Joe Bonnet, Ben Yanes, Tom Purvis, James Smith, Conor Harris, etc.
- Attended multiple seminars and workshops on communication and coaching.
- Ongoing learning in hypertrophy, biomechanics, and coaching through workshops and certifications.
Invest in your transformation with personalized coaching
Services
All levels
In-person
In Person Coaching
Contact Me
/ customPerfect for clients who want exceptional, hands-on coaching and personalized attention, designed to take your training, physique, and results to the highest level.
- ✓1 hour - 90 minutes high-quality coaching
- ✓Advanced personalized programming based on goals and baseline
- ✓Assessments and Reassessments
- ...
What's Included
- +7 Free Bonuses
- ...
Bonuses
All levels
Online
Online Coaching
Contact Me
/ customIdeal for clients who want accountability, consistent communication, and comprehensive coaching to achieve maximum results.
- ✓Personalized programming and progress tracking
- ✓30-45 minute weekly check-ins
- ✓Custom Nutrition Plan
- ...
What's Included
- +5-6 Free Bonuses
- ...
Bonuses
What's Included in Every Package
1-on-1 Coaching
Personalized attention and guidance tailored to your unique needs and goals.
Progress Tracking
Comprehensive tools to monitor your workouts, nutrition, and overall progress.
Education & Resources
Access to MBS Bootcamp, courses, and a wealth of fitness and nutrition knowledge.
Pricing & Packages
Limited Time Offer!
$10 Off Per Session – Kickstart Your Fitness Journey Today!
Choose the coaching option that best fits your needs:
Feature | Standard Online Coaching | Premium Online Coaching | In-Person Coaching (60 min) | In-Person Coaching (90 min) |
---|---|---|---|---|
Personalized Program | ✓ | ✓ | ✓ | ✓ |
Nutrition Plan | ✓ | ✓ | ✓ | ✓ |
Check-ins | Bi-weekly (15-30 min) | Weekly (30-45 min) | In-person/Virtual | In-person/Virtual |
Form Analysis | ✓ | ✓ | ✓ | ✓ |
Habit Coaching | N/A | ✓ | ✓ | ✓ |
24/7 Support | ✓ | ✓ | ✓ | ✓ |
Free Bonuses | See package details | See package details | See package details | See package details |
Price | $150 - $200/month | $250 - $300/month | $120 - $150 per session. Packages Now $10 off per session! | $180 - $225 per session. Packages Now $10 off per session! |
• Prices vary based on location and package.
• Payment plans available.
• Personalized coaching tailored to your needs.
• Several packages to choose from for all services.
Find Me Here
54 W 39th St, 3rd Floor, New York, NY 10018
Click the address above to view the location on the map.
Want to Train Somewhere Else? No Problem!
Flexible Training Locations to Suit Your Needs
- Other training locations are available upon request.
- Please contact me for more details about alternative locations that may suit your needs.
Please note: Prices may vary based on location.
Contact Me for Alternative LocationsFrequently Asked Questions
FAQ
Get answers to common questions about my coaching services
What if I don’t have access to a gym—can I still achieve hypertrophy with home workouts?
- Yes, but I recommend getting some equipment or gym access for the best results.
- Bodyweight exercises are effective but have limitations; if you prefer calisthenics-only training, I may not be the best fit.
What if I have joint pain? Can we still train, and how will the coaching process work?
- If cleared by your doctor, I’ll adjust exercise selection and form to train around the pain.
- I’ll collaborate with your physical therapist if needed to ensure pain-free, effective training.
How will you tailor the program specifically to my goals and body type?
- I’ll customize the program based on the aesthetic you want, like achieving a V-taper or improving underdeveloped muscles.
- I’ll evaluate your physique, identify areas for improvement, and create a program that targets those areas.
- Your specific goals (e.g., benching 225 lbs, doing 3 pull-ups) and exercise preferences will be incorporated, with adjustments for your body mechanics.
How long will it take to see noticeable changes in muscle size and body composition?
- With average genetics and 100% adherence to the program, you can expect noticeable changes within 3 months.
- Muscle gain: 2-3 lbs per month for males, 1-2 lbs for females in the first 2 years, then slower progress.
- Fat loss: 4-8 lbs per month, depending on starting point and goals.
How will this training program fit into my lifestyle, especially if I travel or have a hectic work schedule?
- I specialize in working with busy professionals, business owners, and parents.
- We’ll tailor the program to fit your schedule, but it will require some lifestyle adjustments and sacrifices.
More FAQs and In-Depth Answers
Want a deeper understanding of my training philosophy and services?
Explore more FAQsSimple Steps to Your Free Coaching Session
Achieve Your Goals with Ease
Fill Out the Questionnaire
Share your fitness goals and current challenges.
Receive Your 15-Minute Consultation
We'll assess your goals and establish your training baseline.
Schedule Your Free Session
Start your transformation with a 1-on-1 session. Select between a free in-person training session or a free 1-on-1 online coaching session.
Begin Your Transformation
Start your personalized fitness journey with expert guidance.
Ready to Transform?
Your journey begins here. Let's make it count.
Avoid Common Pitfalls
Ineffective Training
Optimize with science-based practices
Lack of Consistency
Stay accountable with regular check-ins
Plateauing Progress
Break through with scalable programs
Injury Risk
Master proper form and fatigue management
Nutritional Confusion
Get clear, actionable nutrition plans
Time Constraints
Efficient workouts for your schedule
Boring Routines
Engaging exercises to crush your goals
Your Training Session Insights
- Effective programming strategies
- High-intensity training techniques
- Personalized roadblock solutions
- Clear muscle growth roadmap
- Next steps for your journey
Tailored Coaching Awaits
Unlock your potential with a personalized free session. Let's align your goals with my expertise.
Claim Your Free SessionUnlock Your Full Potential
Join MindBodyShift: A Revolutionary Platform and Community, Completely Free
Enhance Your Fitness Journey

Transform Your Life
Access powerful tools and a supportive community to achieve your fitness goals.
Unlock Exclusive Resources
Elevate your fitness journey with our free, expert-crafted guides
Training Guide & Tips
Master effective workout techniques
Workout Manual
Detailed exercise plans for all levels
Nutrition Guide & Tips
Fuel your body for optimal performance
Recovery Guide & Tips
Maximize rest and prevent injuries