Build Muscle. Get Results That Last.
Lose 10–15 lbs, build muscle, and finally see a physique you’re proud of.
Ready to Finally Break Your Plateau?
Book your free strategy call—no pressure. We’ll map your 12-week plan together.
Introduction
Meet Johnny Luna
Get to Know My Journey into Fitness
Watch this video to get to know me better
My Come Up
About Me
Hey, I’m Johnny — a certified personal trainer specializing in aesthetics, muscle building, and body composition. I help people transform their physiques with science-backed, practical coaching.
I grew up in Rockaway, Queens, NY in a Salvadoran family. In high school I was the skinny kid—soccer, swimming, Muay Thai—but never felt built. I couldn’t fill out a shirt unless it was a small or extra-small. After high school I got into network marketing, learned entrepreneurship and personal development… and after a few years it ended. I was left with no direction, carrying extra fat with not much muscle to show. I’d poured time, energy, and money into a business that didn’t work out and felt like I’d failed—physically and in my career.
So I turned it around. I started hitting the gym at 5am, four days a week, bought a program, and tracked my calories. I went from showing up once every few months to staying consistent for a full year—and rebuilt myself: from skinny-fat, barely hitting 135, to benching 225 and getting a six-pack I never thought I’d see. Now I coach people for a living. I’ve sharpened my skills and education, and I’m tenacious about helping others transform their bodies the way I did—through structure, smart training, and habits you can actually stick to.
When I’m not experimenting in the gym or working, I’m watching Marvel/DC, sci-fi, superhero, or drama shows with my girlfriend — or on PlayStation trying to get better at Fortnite. And I don’t miss UFC main events—ever.
Training Strategy
Philosophy
High Intensity & Scalable Progression
Training close to failure for maximum growth, with structured progressions you can sustain.
Mastering Technique & Skill
Precise form and proper mechanics to maximize results and prevent injury.
Science Meets Practicality
Evidence-based programming designed to work in real life—no fluff.
Momentum Matters
Short-term goals that build confidence, consistency, and lasting progress.
Developing a New Self
Reshaping your physique and building habits that actually stick.
Services
Start Where You Are, Transform From There
Book a call to find what’s best for you. Packages available for cost-effective options if you’re committed to a transformation.
Hybrid
In-person
Starts at
$0/custom
Perfect for clients who want exceptional, hands-on coaching and personalized attention, designed to take your training, physique, and results to the highest level.
Book Your Free Strategy CallLearn MoreBenefits
- 1 hour - 90 minutes high-quality coaching
- Advanced personalized programming based on goals and baseline
- Assessments and Reassessments
Bonuses
- 7 Free Bonuses
Tags
- Reassessments
- Assessments
- Advanced programming
- Aesthetics
Remote
Online
Starts at
$0/custom
Ideal for clients who want accountability, consistent communication, and comprehensive coaching to achieve maximum results.
Book Your Free Strategy CallLearn MoreBenefits
- Personalized programming and progress tracking
- 30-45 minute weekly check-ins
- Custom Nutrition Plan
Bonuses
- 5-6 Free Bonuses
Tags
- Custom Nutrition Plan
- 15-45 minute weekly check-ins
- Personalized programming
What's Included
You'll get access to the following resources to help you achieve your goals.
1:1 Coaching
Tailored guidance to move you forward.
Progress Tracking
Structured metrics inside the client app so you can see progress.
Educational Resources & Tools
Practical systems for training and nutrition that you can stick to.
Solutions
Build Muscle. Lose Fat. Get Stronger.
Problem
- You’ve been consistent with classes (Pilates/Solidcore), eat “healthy,” but still don’t see that toned look.
- The gym feels confusing — not sure what to do with machines or free weights.
- Program-hopping with no measurable progress.
- Not sure if your form is right, and you don’t feel exercises in the muscles you’re targeting.
- Tracking calories isn’t sustainable.
- Inconsistent routine — no structure you can stick to.
What You Get
- A 12-week structured plan with weekly training blocks and clear progressions.
- Technique-first coaching and exercise selection built for your body.
- Close-to-failure training with scalable progression (effective, joint-friendly).
- Custom nutrition plan (included) with simple targets you can actually follow.
- Bi-weekly check-ins (form video cues, adjustments, accountability).
- Progress tracking via client app.
- A routine that fits your life — exact days, 45–90 min sessions.
Results
Lose 10+ pounds and build visible muscle. For men: built shoulders, chest, back, and legs for that V-taper look. For women: toned arms, abs, and legs with a smaller-looking waist. Get stronger every week, feel exercises in the right muscles—not your joints—and walk into any gym confident with a plan you can stick to.
Serious about results? Apply or book a strategy call. We’ll map your 12-week program and get you started.
Work With Me 1-on-1
I’ve helped hundreds transform their bodies with science-based principles and real-life coaching experience — not influencer fluff. We’ll turn confusion into clarity, bad habits into structure, and plateaus into real progress.
Let’s build a program that’s optimized, practical, and enjoyable — made to fit you and deliver real results.
Experience
Coaching Life
Real coaching. Real experience. Real change.
From Struggles to Success
After a failed business, I rebuilt myself—5 AM sessions, four days a week, dialing in form and tracking what mattered. I went from skinny-fat, barely hitting 135 to a six-pack and a 225 bench. Since then I’ve coached in big box gyms and private studios in NYC, delivering 1:1, hands-on coaching. I keep learning with top mentors, stay current with the literature, and apply it in real life. My goal is to keep expanding and deliver the best service to transform hundreds of lives.
Learn moreCoaching Experience
4+ years of coaching—building expertise and delivering results in NYC.
- 2021-2022
Crunch Fitness
- Built and retained 22+ clients within the first year
- Ranked #2 in the club in 5 months
- Recognized for measurable progress and strong client relationships
- 2022-2023
Equinox
- Consistently ranked #1 trainer in the club
- Coached 100+ clients with personalized programming
- Refined advanced techniques under top mentors
- 2023-Present
Independent Personal Trainer
- Specializing in hypertrophy & aesthetics (in-person in NYC + online)
- Expanded into online coaching
- Partnered with LIVmethod in 2024
- Integrated comprehensive client app for programming, tracking, and communication
- Offering bonus education & resources to all clients
Coaching Style
See Me in Action
Experience My Coaching Style and Client Interactions
Watch how I train my clients, providing personalized attention, real-time feedback, and the support needed to push beyond limits. Witness the dedication and passion that drives each transformation.
Testimonials
Real Clients, Real Results
Hear from Those Who've Transformed Their Lives
Ajay Banga
Client
Working with Johnny has been one of the best experiences I’ve had with a trainer, and I’ve worked with several. He’s by far the best. He’s not just a trainer—he’s also a friend. He holds you accountable and checks in weekly to make sure you’re staying on track. The app he uses is a great tool that helps you stay organized with both meals and workouts. I’ve been training with him for almost a year, and I plan to continue for another. He’s incredibly knowledgeable about workouts and provides valuable critiques. If you don’t believe me, just look at my before and after results—they’re the best I’ve had, even though we’re in different states. Working with him virtually has been amazing. Trust me, you won’t regret it.
Joe
Client
I've been working with Johnny for 6-7 weeks, initially wanting to change my physique without meeting in person, but my goals have since shifted to focusing on long-term growth and building muscle. The most significant results have been increased accountability and consistency—logging my progress daily and having it acknowledged has kept me motivated. Johnny’s unique approach, using an app to track metrics, gives me the flexibility I need while ensuring I stay accountable. This coaching experience has made me realize that someone genuinely dedicated to my health and physique is watching my actions, which has changed my perspective on commitment. My fitness has improved, and I’m more consistent in the gym. I highly recommend Johnny’s services, especially to anyone serious about making lasting changes to their physique. Hitting my goals and losing weight is vital for how I view myself, and I trust Johnny to help me get there.
Shub
Client
Working with Johnny has been absolutely life-changing. Before my sessions with Johnny, I had maintained the same size for the last few years. Without a trainer who showed enthusiasm and care for his trainees, I was not making the most of my workout sessions. However, after training with Johnny, I quickly noticed immense changes in my body. I realized this primarily because of how surprised my friends and family were when they saw me a month after training with Johnny. Moreover, I observed that I was getting stronger and stronger while working out with him. The best aspect of Johnny as a trainer is that he believes in you. Even when you feel you don't have the energy to give it one last push, or when you doubt yourself, it's great to know that Johnny still believes you can keep going. However, the most remarkable quality about Johnny is that he doesn't just see you as one of his clients; he treats you as a friend. Whether I was injured, sick, or even having a rough day, Johnny would keep checking on me. He is a true inspiration, and that's why I trust Johnny to help me out.
Mathew
Client
Johnny has been an excellent coach and fitness mentor. He helped me set my fitness goals and created a plan to achieve them. My focus was on lifting safely, adding weight responsibly, and building muscle. Thanks to Johnny, I've made significant progress in all these areas and stayed accountable. I'm thrilled with my results and excited to continue my fitness journey.
Christina
Client
Johnny has been my personal trainer for over a year and a half and I could not recommend him more highly! I have learned so much from working with him and truly enjoy and look forward to our sessions. He’s patient and non-judgmental if you don’t immediately do an exercise right or can’t figure out how to nail your form. If an exercise just isn’t the right fit, Johnny is able to quickly adjust and find a different exercise that targets the same area. He provides helpful cues and constant encouragement, making me so much more confident in the gym. I would’ve never expected to be able to do more than 5 push-ups (I couldn’t even do 1 when we started), but he pushes me to stay focused on my goals and offers advice on how to improve. I’m extremely proud of all the progress I’ve made so far and wouldn’t have been able to do it without Johnny. He is an amazing trainer, motivator, and coach. Thank you for everything!
Sara M
Psychologist
I started working with Johnny when I was 6 months postpartum. After having two babies very close together, I felt very uncomfortable with my body. Johnny has helped me create healthy habits, commit to a workout routine, and start to feel confident in my body again! I look forward to our weekly workouts and I highly recommend training with him.
Certifications
Certified & Qualified
I'm continuously learning and improving my skills to serve my clients better.
Certified Personal Trainer (CPT) — ISSA (International Sports Sciences Association)
Education in human anatomy, biomechanics, and exercise physiology; fitness assessments; custom program design; exercise selection & injury-risk reduction; behavior change & coaching; and integrating nutrition with training to drive results.
Precision Nutrition (PN1 — In Progress)
Nutrition foundations, habits, and behavior change supporting fat loss and muscle gain.
Hypertrophy Coach Certification (HCU1 — Completed)
Foundations of the Fitness Professional: hypertrophy principles, assessment, and exercise mechanics.
Biomechanics Course (HCU2 — In Progress)
Advanced exercise mechanics, joint function, force profiles, and individualized execution.
Additional Education
- Mentorships with top professionals: Joe Bonnet, Chris Beardsley, Tom Purvis, Precision Nutrition, Inc., and others.
- Attended multiple seminars and workshops on communication and coaching.
- Ongoing learning in hypertrophy, exercise science, biomechanics, physiology & anatomy, and nutrition through scientific literature, workshops, courses, and certifications.
FAQ
Frequently Asked Questions
Find answers to common questions about our services and coaching process.
What if I don’t have access to a gym—can I still achieve hypertrophy with home workouts?
Yes, but I recommend getting some equipment or gym access for the best results. Bodyweight exercises are effective but have limitations; if you prefer calisthenics-only training, I may not be the best fit.
What if I have joint pain? Can we still train, and how will the coaching process work?
If cleared by your doctor, I’ll adjust exercise selection and form to train around the pain. I’ll collaborate with your physical therapist if needed to ensure pain-free, effective training.
How will you tailor the program specifically to my goals and body type?
I’ll customize the program based on the aesthetic you want, like achieving a V-taper or improving underdeveloped muscles. I’ll evaluate your physique, identify areas for improvement, and create a program that targets those areas. Your specific goals (e.g., benching 225 lbs, doing 3 pull-ups) and exercise preferences will be incorporated, with adjustments for your body mechanics.
How long will it take to see noticeable changes in muscle size and body composition?
With average genetics and 100% adherence to the program, you can expect noticeable changes within 3 months. Muscle gain: 2-3 lbs per month for males, 1-2 lbs for females in the first 2 years, then slower progress. Fat loss: 4-8 lbs per month, depending on starting point and goals.
Clients
Join Our Happy Clients
Proven Results and Transformations
Transformations
Before & After
See the incredible transformations our clients have achieved
Contact Us
Get in touch
I'm always looking for new opportunities to help my clients. If you have any questions, please feel free to contact me.